Optimizing for AI Search

Strategies to ensure your brand remains visible and trusted in the new era of AI search.

The world of search is in constant flux. We’re moving beyond a list of blue links to a “Search Everywhere” reality driven by AI. This new landscape, powered by AI Search Engines like Google AI Overviews, ChatGPT, and Perplexity, is a rapidly changing environment where agility is key. Our approach is to evolve with this change, building forward-thinking strategies based on the latest data-driven evidence. We create custom plans to drive visibility, build authority, and protect your brand as the old rules are rewritten.

Our flexible SEO retainers can include any of these services:

SEO Audits & Website Optimization

Gravity’s audits are smart, comprehensive, and custom-designed for each client. We identify technical errors, on-page weaknesses, and off-page opportunities that are hindering your website’s performance, and we look for SEO audiences and competitors you may not know about. The end result is a prioritized action plan tailored to current best practices and competitors’ benchmarks, with recommendations that align with your goals and your team’s unique capabilities and bandwidth. We are scrupulously honest and transparent. We never assign “busy work” driven by checklists and website graders. And if the opportunity is low and the challenges are high, we’ll tell you that from the start, so you can dedicate your resources accordingly.

SEO for Website Redesigns

Website redesigns can be risky and complex, requiring SEO specialization that many web developers aren’t equipped to handle. While your marketing team and dev are working hard on the content and site build, we focus exclusively on mitigating the risk of lost traffic and ranks, and maximizing potential growth. We inject SEO best practices into your entire website, from the platform choice to the text on the page. We identify unexplored SEO possibilities and audiences that might otherwise be overlooked, maximizing the benefits of your redesign investment. And best of all, we work collaboratively, fitting SEO improvements into your processes and timeline.

Technical SEO

Gravity has an elite level of technical SEO expertise and we’ve advised many global brands on this key aspect of discoverability. We address complex technical hurdles such as site speed issues, crawlability limitations, and indexation problems that can significantly impede your search performance and visibility. We’re known for our practical recommendations and clear communications, and we’re happy to communicate directly with your developers. We work with many platforms, including WordPress, Webflow, Contentful, Adobe Experience Manager (AEM), and custom React builds.

Content Optimization

Gravity helps companies get in front of targeted searchers. We identify what your high-value audiences are searching for and craft an effective conversion path that starts with your presence in Google. We help you build content that will resonate with what users are actively seeking. Our content optimization strategies focus on improving keyword targeting, enhancing user engagement, and structuring content on your website so that search engines can find it, understand it, and recognize its value.

Reporting and Analysis

Data-driven insights are at the heart of Gravity’s approach. Our reports contain meaningful, actionable data to help you understand what’s working, what requires rethinking, and where to focus efforts for best results. Even our standard SEO performance reports are customized for the unique goals and KPIs of each client. For answers to seriously tricky questions, Gravity has a strong reputation for providing advanced analysis, including causal impact analysis, to uncover hidden trends and powerful insights.

Keyword Research

Competitor Analysis

Local SEO & Google Business Profile (GBP) Optimization

International SEO

Expand and improve your presence in global markets with Gravity’s international SEO services. We provide everything except the language translation, from the technical considerations of region- and language-targeting, to optimization guidance, to advanced analysis of regional search behavior. Our international monitoring and geo-targeting reports help ensure that your content is being shown to searchers in the correct region and language.

Video SEO

Improving Your Brand and Reputation in Google

Optimization for AI Powered Results (AI Overviews, AI Mode, ChatGPT, Perplexity)

Gravity is already helping companies future-proof their visibility in the age of AI. AI Search platforms are rapidly changing the search landscape, demanding the kind of smart, proactive approach that Gravity is known for. You want your brand to remain visible and authoritative at the top of search results, and we can help ensure your content is a discoverable, trusted source that’s well suited for AI-driven summaries. And if you’re not sure what this all means for you, Gravity can help, with data-driven insights to help you gauge how much effort and headspace is merited in your business segment.

Companies We’ve Worked With

Our process

Discover & Strategize

We learn your business inside and out, conducting thorough audits and developing a custom strategy with clear goals, tactics, and KPIs.

Implement & Optimize

Working closely with your team throughout the implementation process, we leverage data-driven insights to continuously improve and drive results.

Analyze & Report

We provide regular, transparent reports, analyzing data to identify opportunities and ensure we’re always maximizing your ROI.

What Our Clients Are Saying

See How We Can Help You

Most of our business comes through word of mouth from happy customers. We work with clients who have what it takes to make the project a success: intelligence, openness to new ideas, a commitment to communicating with us regularly, and a workflow that allows us to work with you effectively.