Data-driven SEM

Customized Paid Search Campaigns That Deliver Measurable Results

Our Services

Paid Ads Audit

Our Paid Ads Audit is designed to pinpoint wasted spending and unlock hidden potential within your campaigns across key platforms like Google Ads, Bing Ads, and Amazon Ads. We go beyond surface-level metrics to identify inefficiencies, structural issues, and platform-specific missed opportunities that are hindering your performance. Get a clear roadmap with specific, actionable steps that your team can implement to immediately improve campaign effectiveness and maximize your return on ad spend.

Account Management

Our comprehensive Campaign Management service handles the day-to-day complexities of your paid search advertising, freeing you to focus on your core business. We combine automated scripts with expert manual oversight to ensure your campaigns are performing at their peak, maximizing your ROI and achieving your specific business objectives across channels like Search, Display, Shopping, and Video. From meticulous budget management to proactive performance monitoring, we’ve got your paid search campaigns covered across the essential Google advertising ecosystem.

Reporting and Analysis

Data transparency and actionable insights drive our Paid Search approach. We provide regular, easy-to-understand reports on your Paid Search campaign performance, offering in-depth campaign data analysis, actionable insights, and clear recommendations for ongoing campaign optimization. When your data demands a deeper dive into ad performance, we can provide advanced analysis, including causal impact analysis, to uncover hidden trends, optimize budget allocation, and provide even more powerful insights into what’s driving conversions. These reports track key PPC metrics like CPA, ROAS, conversion rates, and click-through rates, highlighting campaign successes and areas for improvement. Make truly informed decisions, track progress against your PPC goals, and continuously optimize your paid advertising strategy based on clear, insightful performance data that directly connects to your bottom line.

Keyword Research

We conduct thorough paid search keyword research and analysis to identify the most relevant and high-converting search terms for your business. We go beyond broad, generic keywords to uncover specific, long-tail opportunities and analyze competitor paid keyword strategies. This in-depth research informs highly targeted ad campaigns, ensuring you’re bidding on terms that drive qualified traffic, maximize conversions, and align precisely with user search intent within a paid context.

Brand Search Cannibalization Audit

Bidding on your own brand name in paid search: is it smart strategy or wasted budget? It’s a question every business should ask. While you likely already rank organically for your brand terms, paid brand campaigns can offer incremental value, but they can also cannibalize free organic clicks. Gravity helps you understand the true impact. We conduct in-depth analysis to determine if your brand PPC campaigns are genuinely driving incremental traffic and conversions, or simply diverting clicks you would have received organically anyway.

Companies We’ve Worked With

Our process

Discover & Strategize

We learn your business inside and out, conducting thorough audits and developing a custom strategy with clear goals, tactics, and KPIs.

Implement & Optimize

Working closely with your team throughout the implementation process, we leverage data-driven insights to continuously improve and drive results.

Analyze & Report

We provide regular, transparent reports, analyzing data to identify opportunities and ensure we’re always maximizing your ROI.

What Our Clients Are Saying

See How We Can Help You

Most of our business comes through word of mouth from happy customers. We work with clients who have what it takes to make the project a success: intelligence, openness to new ideas, a commitment to communicating with us regularly, and a workflow that allows us to work with you effectively.